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There are numerous occasions where I have been looking at analytics for a client and noticed some of the most common keyword search phrases were the client’s brand name, company name, or domain name. So what might seem like common sense to some, totally flew over my head when I first started. Why was I not bidding on these names?
My thinking was, don’t spend money on keyword phrases that should be sending you traffic organically anyway. Many PPC managers think marketing dollars should only be spent on keywords related to the product or service the client offers. The funny thing is, these keywords often include the brand of successful competitors – and you can bet that they may take notice of your brand and do the same to you.
Don’t let anyone get the jump on your own brand. The cost per click should be low for you and it is just another doorway to your site on the search results.
