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What Is PPC?

Pay Per Click (PPC) is a digital marketing model which had originated in the year 2000, although google created search engine advertising at the end of 1999, a man name Bill Gross is widely credited for the PPC Concept which was birthed October 2000.

How Does PPC work?

PPC works as an online advertising model whereby the advertiser will create ads to be promoted across various search engine platforms based on a targeting choice of their preference, with 1 key element the advertiser only pays when the end user clicks on their ad!