PPC or Pay Per Click Advertising has a lot of elements involved which people often don’t realise, each element will have its own unique quality which you would use to achieve different goal sets.
You may want to generate website clicks, website sales, retarget or just establish your brands presence across different search engine platforms, dependant on the goal this will require a certain type of PPC to be successful.
The Different Types Of PPC:
- Google Ads
- Bing Ads
- Social Ads
- Display Ads
- Retargeting Ads
Google Advertising is arguably the biggest online advertising platform in the world of PPC, Google Ads formally Adwords launched in the year 2000 with a total of 350 advertisers, today Google Ads is now acquired by roughly 50% of the worlds businesses and 85% of online businesses.
Microsoft Advertising formally Bing Ads is widely considered Google Ads biggest competitor for search engine advertising platforms, and some may consider it to be better or worse, regardless we can not deny the fact they operate very similar and both play an equally huge part in the world of PPC.
Social Advertising operates just as Google Ads & Microsoft Ads would but targets people across various social media platforms opposed to search engines, what makes Social Ads Unique is the targeting ability, through using social media people who use social ads are able to really narrow down into their target market due to information listed across their social profiles.
Display Advertising is a combination of banner type ads in the format of text, images, animation, video and audio which can be shown across websites, social and apps, Display advertising has been a very popular option for brand awareness campaigns.
Retargeting Advertising can also be called “remarketing” or “behavioural retargeting” and is a form of online advertising which is designed to target people based on intent or their previous online actions, such as previous website visitors or people who have searched for products/service in a specific field.